12/17/2023 0 Comments Wordmark meaningThey are visual representations of a company that creates an immediate impression and can have lasting effects on customers and prospects. The brand’s wordmark is a representation of their corporate image in its most simplistic form, all the while being able to portray the main attributes of their brand identity.The importance of logomarks and wordmarks for businesses cannot be overstated. Every brand has a different message that they are trying to convey. Graphic design takes a lot of planning, creativity and ingenuity. Vulture has also been curved upwards resembling the curvature of a globe–Vulture has articles on material from places around the world, not just North America. This relates to the creativity and artsy side that comes into play for celebrities that work in film and music. Their slogan’s background is also shaped as the stroke of a paint brush that has just painted a canvas. In the case of their website, “vulture” relates to how they search for content and stories around contemporary pop culture.They have chosen a blue background against their slogan, “Devouring Culture.” The choice of this bright vibrant blue relates to the bright and intelligent artists which their website features. Vultures are creatures who devour and scavenge for food. This feels like a relation to the lights that are shone on music artists and actors when they are being filmed. The way it fades resembles the shadow that lights form when blocked by figures. One interesting feature in their wordmark is the shadow effect they added to Vulture. Their wordmark includes the slogan, “devouring culture.” The graphic designers use shadow, font, paint and colour manipulation to convey their brand identity. They have a lot of content surrounding celebrities in the film and music industry. They provide reviews and articles on pop culture topics around music, movies and TV. FedEx’s wordmark is distinct and displays ingenuity in the form of their aligned arrow and lowered d, and it also depicts the central ideas of their company’s services which is fast a reliable deliveries.Īnother news-based media website called the Vulture has a wordmark demonstrating the diversity and intelligence that their website supplies. The arrow has also been aligned with the centre of the e and the d, both of which have been brought down ever so slightly to create that alignment. This might have been done to relay that their deliveries, head straight to their consumers without delay. Their wordmark also contains an arrow in the negative space between the E and X. That translates into what they supply as a company, which is efficient and reliable deliveries. They have used a font style with straight sharp lines to convey precision and speed. FedEx has used a bright colour like green, which contrasts nicely with purple to better stand out. Their design appears simple, but contains some subtle elements. They are a delivery service company and, like most companies, they needed a wordmark which would be eye catching, and easy to remember for consumers. The wordmark they have created is simple and conveys a clear meaning. They later changed their company name to something more simplistic and easier to remember. They are described by Wikipedia as a “multinational courier delivery services company” which was first called Federal Express. This is one perfect example of a unique and precise wordmark design.įedEx is another corporation with a well-thought-out wordmark design. Onions are known to make you cry, and when you laugh at something funny, you might start to tear up. The actual name of their brand was most likely chosen because of the onion’s symbolic meaning. They used a vibrant green to convey a playful vibe, like the grass found on school fields and parks that are used to play on. The O’s r very bouncy looking, resembling a ball which creates the idea of youth and play. They chose a more playful font which is similar to the font used in Disney’s Monsters, Inc. Their wordmark logo font style and the onion symbol in the wordmark both retain and convey their brand identity. They are a news-themed website and newspaper which features comedy articles on fake news topics. The wordmark must not only be visually appealing, but retain and convey the company’s brand identity of the company’s brand.Ī satirical news media website called “The Onion” has created a website brand and wordmark which accurately conveys their brand identity and relates significantly to the type of content they supply. They all need to come together in a harmonious manner. Every attribute needs to come together to convey an idea or meaning which is tied to the brand. Graphic designers must take into account many aspects such as typography, colour and imagery. What is wordmark design, and how do graphic designers create wordmarks for companies? Creating a wordmark is much more than just throwing together a couple of colours and shapes.
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